Trusted Reviews And Genuine Testers For Real people.
We spend more than 300 hours per week researching products, conducting hands-on tests, interviewing industry pros, studying market research, reviewing consumer feedback, and writing our findings into digestible yet comprehensive reviews. We don’t use any software to choose the products — they’re all hand-picked and researched or tested by us!
We’ll provide all the best options within a category and offer a product comparison so you can make a well-informed purchase that meets your target needs and budget. We’ll also introduce you to the latest, most on-trend items across some different verticals (beauty, fashion, fitness, parenting … you name it!) that come researched, tested, and editor-approved. If you haven’t found what it is you’re looking for, then we haven’t done our job.
Why You Should Trust Us
We’ve reviewed hundreds of thousands of products since we launched, and we never recommend something we wouldn’t buy ourselves. We first conduct hours of research and initial product tests before finalizing our top picks within a category. We spend days — sometimes weeks — researching and comparing different models, reading consumer feedback, studying competitor coverage, calling in products, and doing hands-on testing across our team.
Each review is written by one or more editors with several years of expertise in covering their vertical. Our editors are experts in the field.
We never recommend something we wouldn’t buy ourselves.
Once a review is written, we put it through the paces. Before it goes live to our audience, it touches several additional hands — a photo editor, copy editor, fact-checker, top editor, and site director all provide necessary feedback before greenlighting content for publication. This ensures our content is fully accurate and that all products are available to consumers. We’re also frequently shooting products in-house so we can truly give consumers a unique glimpse — and even offer a first look — at newly-released gadgets that we got exclusive before other outlets.
We get sent products all the time, but only about 5-10% actually make it onto the site. If something’s sent to us blindly, we will consider it for review and put it through the wringer by researching it and testing it just as we would any other product. If we really want to test something, we will request a sample for consideration or purchase the product with our editorial budget.
We do not accept payment from companies for editorial inclusion, outside of sponsored posts, which are clearly labeled. All of our recommendations on the site are entirely organic and represent our editorial team’s opinions and research. If a piece is sponsored, it is clearly labeled on the site and will have a brand’s logo on it and will identify that it’s “In Partnership With” or “Created for” an outside brand.
Our Ultimate Gole
Our ultimate goal is always to find new ways to improve. As a result of that, we are always open to discussion-please do not hesitate to leave suggestions and remarks on how we can improve. Also, we will be happy if you share your experiences with the same products that we tasted and reviewed.
Moreover, if you have a question that you want to be answered, you can contact us directly. We approach each answer with ultimate attention, following our motto.
So be with us and let’s make the roads safer together!